Website Rolão Gonçalves

Web Design & UX Redesign for the B2B Sector

A cleaner, faster, and more efficient website engineered to support technical decision-making.

Comprehensive website redesign for a specialized B2B pest control company. The project focused heavily on enhancing usability, streamlining information architecture, and optimizing navigation efficiency.

The primary challenge lay in transforming a complex, legacy website into a functional, highly intuitive, and user-friendly digital tool.
The solution centered on establishing a crystal-clear information hierarchy, allowing professional users to effortlessly locate technical data and product specifications. A modern, meticulously organized layout system was developed to match the exact needs of a highly technical target audience. Navigation pathways were fully optimized to minimize user friction and reduce the cognitive load required to cross-reference technical contents. This user-centric approach successfully elevated the overall user experience, turning the website into a high-performance workplace tool.
Exploring the project showcases the digital evolution and the strategic product impact achieved through the redesign.

Client

Challenges

Modernizing a dated, counter-intuitive, and visually unappealing legacy website.

Simplifying a deeply complex and fragmented navigation architecture.

Improving the layout organization for highly specialized and technical product data.

Guaranteeing long-term scalable maintenance and seamless backend updates.

Crafting a tailored user experience optimized for professional and corporate B2B buyers.

Making technical product discovery and filtering significantly faster and more efficient.

Solutions

Delivered a modern, highly functional layout optimized for technical user personas.

Defined a clear structural framework for complex data and product portfolios.

Achieved a massive leap in usability, access, and seamless navigation.

Drastically reduced the time required for users to locate technical documentation.

Strengthened the company’s corporate positioning and digital B2B authority.

Boosted user engagement and platform efficiency across all devices.

Technologies

HTML, CSS, PHP, Wordpress

Platforms

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