Rebranding Sonhando S.A.

A unified identity designed to connect destinations, brands, and travel experiences.

Sonhando S.A., a prominent tour operator with a strong footprint in the Portuguese market since 1999, was managing multiple sub-brands tied to various travel destinations. The company faced a pressing need to consolidate this fragmented architecture into a single, cohesive, and instantly recognizable brand identity.

The primary challenge lay in transforming a disconnected ecosystem of sub-brands into a unified identity aligned with the company’s core values. The developed solution focused on creating a cohesive visual system capable of honoring the essence of each destination while maintaining overall global consistency.
A versatile, cross-functional graphic language was developed to ensure seamless deployment across multiple touchpoints, with a special emphasis on point-of-sale (POS) environments.
The outcome is a significantly stronger, clearer, and more recognizable brand—delivering impact for both travel agents and the end consumer. The project showcase highlights the visual consistency achieved and its practical application in real-world contexts.